chaika.czHow Much Does a Website Cost and What Drives the Price (2026)
A new site with me starts at $1200, improving an existing one at $600, and an e-shop or automation at $2500. I give the exact price after a free analysis - a $1200 site and a $10,000 site involve completely different work. Here is what drives that price.
Prices (rough, from)
| What | From | Who for | Time |
|---|---|---|---|
| Website improvement | $600 | Site exists but underperforms | ~1 week |
| New website | $1200 | New project or a site beyond saving | ~2-3 weeks |
| E-shop / automation | $2500 | Sales, booking, integrations | from ~4 weeks |
Why website prices vary so much
Ask five people to quote a website and you get five very different numbers. It is not that someone is guessing. Four things decide it.
- Scope. A one-page site and a thirty-page site with a blog are a different amount of work.
- Template or custom. A ready template is cheap, and it usually shows. A custom site fits the brand and tunes better for Google.
- SEO and speed. Plenty of cheap sites are "pretty" but slow and invisible in Google. Adding it later costs more than building it in.
- Features. A plain brochure site is one thing. An e-shop with payments or a booking system is another.
What is always included
Whatever you pick, you do not pay extra for this:
- Basic SEO - clean code, titles, descriptions, schema, sitemap. The site is ready to show up in Google from day one.
- Speed - I watch Core Web Vitals, not a five-second load.
- Mobile - most people arrive on a phone, so the site has to work there first try.
- Analytics hooked up, so you see what actually happens on the site.
How the work goes
- Free analysis (within 48 hours). I tell you what the site needs and what it does not.
- Quote and scope. We agree a fixed price and what exactly gets done. Upfront, not by the hour.
- Work. Improvement about a week, a new site two to three, an e-shop from four.
- Handover. The site is yours, and I show you how to manage it.
Ongoing site care (optional)
After launch I can keep looking after the site. For $50 a month I keep it running and fast and fix problems the moment they show up. You do not deal with it, the site just runs.
- Monitoring uptime, speed, and errors
- Fixing problems as they come up
- Updates and regular backups
- Small content tweaks
No commitment, cancel anytime.
A cheap site is not always cheap
A few-hundred-dollar template site can be enough when you just need a card on the internet. The problem comes when you want customers from it. A slow, badly built site either gets expensive to patch or gets rebuilt a year later. My prices aim for the middle - enough for the site to work and earn, not so much that a small business owner is afraid to start.
Want a price for your site?
Start with a free analysis. I tell you what the site needs and what it will cost, no commitment. Free for the first people after launch.
Get a free analysisFAQ
How much does a custom website cost?
A new site with me starts at $1200, improving an existing one at $600. The exact price depends on scope, and I give it after the free analysis.
Why is one site $100 and another $5000?
It comes down to scope, whether it is a template or custom, and whether SEO and speed are built in. Cheap sites often need rebuilding soon.
Is it paid upfront and by the hour?
We agree a fixed price and scope before starting. No hourly billing and no surprises at the end.
Is SEO included in the price?
Yes. Basic SEO and speed are built into the site, not an add-on.
Do you maintain the site after launch?
Yes, optionally. For $50 a month I monitor the site, fix problems, and keep updates and backups. Cancel anytime.